Marketing activation for destination venues

Your venue brings them in.
Now bring them back.

VouchrPulse turns everyday footfall into a shopper audience you own. Your retailers get offers that send customers straight to their tills, and you get the numbers to prove what your venue is worth.

Request a demo See how it works

For shopping centres, high streets & leisure destinations · Free 60-day pilot* · No app, no hardware, no till integration

9:41
Brindlewick
Summer Exclusives
1 of 3 offers used
FF
Fern & Fold
Fashion
FF
20% off
All full-price items today only
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BR
The Bean Room
Food & Drink
✓ Used
BR
£5 off
Any hot drink and cake combo
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IR
Indigo Row
Fashion
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BOGOF
Buy one get one free on all jeans
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Who benefits

One platform. Three winners.

VouchrPulse is a marketing activation platform for any venue with multiple retail, food or leisure businesses on-site. It creates value for everyone who walks through your doors.

For your venue

A direct line to your shoppers. Build a consented database of visitors that belongs to you, not a social network. Run venue-wide campaigns for events, seasonal peaks and quiet weekdays, and see exactly what each one delivered.

For your retailers

Customers through the door, with proof. Every offer carries a unique code and every redemption is recorded at the till. Real people and real sales, not reach or impressions. And no extra work for their staff.

For your shoppers

Offers they actually want, matched to what they've redeemed before and the interests they chose at sign-up. Delivered by SMS or WhatsApp and saved to Apple or Google Wallet. No app to download, and one tap to opt out.

The commercial case

Why it pays for itself

Why spend marketing budget here rather than on another channel? Because every pound can be traced to a visit, and every visit is worth more than the offer that drove it.

Stronger leasing conversations

Show each retailer the shoppers you sent them, and use the data with prospective tenants. You become a commercial partner, not just a landlord.

An audience you own

Every subscriber is a consented contact you keep. No algorithm, no paying again to reach the same people: an asset that grows in value every month.

More visits, more spend

Each redemption is a visit, and visits bring parking, food & drink and dwell time. Where leases include turnover rent, retailer sales come back to you.

Proof, not impressions

Compare cost per redeemed visit with any other channel you pay for. The numbers your board and asset managers ask for, live in one dashboard.

One send, every retailer

Coordinate promotions across the whole venue in a single campaign, instead of each business running offers in isolation.

Pricing that follows results

Performance-linked pricing options mean your costs rise only when redemptions do. Messaging is pay-as-you-go, never a wasted allowance.

Want to see the numbers for your venue?

A 20-minute call. We'll talk through your footfall, your retailers and what a first campaign could deliver.

Book a no-obligation call
How it works

Live in days. No IT project.

We set everything up with you and launch your first campaign together. After that, a new campaign takes minutes.

01
We set up your venue

Your branding, your retailers, your sign-up page. It works with the WiFi you already have, plus QR codes around the venue. No hardware to install.

02
Shoppers sign up

Via your WiFi, a QR code or your website. They confirm by text and choose SMS or WhatsApp, so every contact is fully consented.

03
Send offers, see results

Feature one shop or fifty, and send to everyone or just the shoppers most likely to use it. Each shopper gets their own unique codes, staff confirm redemptions on the shopper's phone, and results appear live. No scanner, no till integration.

Sound familiar?

Millions of visits.
Almost no relationship.

Your venue does the hard part: it gets people through the doors. Then they leave, and you have no way to invite them back, no way to show your retailers what your marketing achieved, and no answer when the board asks what the budget delivered.

Today
  • ✗No way to reach visitors between visits
  • ✗Social media decides who sees your posts, and you pay again every time
  • ✗Retailers question what the service charge does for them
  • ✗Promotions run shop by shop, with no venue-wide impact
  • ✗Nobody can say which offers actually brought people in
With VouchrPulse
  • ✓A consented shopper audience you own and can message directly
  • ✓Offers land on their phone, by SMS or WhatsApp, with a 90–98% open rate¹
  • ✓Every retailer sees exactly how many customers you sent them
  • ✓One campaign can feature every business in the venue
  • ✓Every offer has a unique code, tracked at the till in real time
The market

Shoppers want offers made for them.
Most venues can't send any.

The appetite for relevant, personal offers is clear, and visits to physical venues are under pressure. The venues that build a direct relationship with their shoppers will be the ones that win them back.

79%

of UK shoppers want personalised loyalty offers

HyperFinity · 2,000 UK consumers · 2026²
74%

of UK consumers now expect offers to be personalised to them

American Express · 2024³
~60%

of Brits search for a discount code before they buy

VoucherCodes.co.uk · 2025⁴
−5.1%

UK shopping centre footfall in December 2025, year on year, the steepest fall of any location type

BRC–Sensormatic · Jan 2026⁵
VouchrPulse sends each shopper the offers they're most likely to use

Target a campaign by what shoppers have redeemed before, the interests they picked when they signed up, or win back the ones who've lapsed. You see exactly who'll receive it, and what it costs, before you send.

See it in a demo
The dashboard

The numbers your board will ask for

Built for marketing teams, not developers. If you can write an email, you can run a VouchrPulse campaign, and report on it the same afternoon.

  • Your Retail Pulse Score: venue health at a glance
  • Shop participation, campaigns and subscribers, live
  • Redemptions and redemption rate, per campaign and per retailer
  • The best days and times to send
  • Targeted campaigns compared with sending to everyone
  • Every venue in one view, for multi-site groups
VouchrPulse · Venue dashboard
The VouchrPulse venue dashboard showing the Retail Pulse Score, active shops, live campaigns, subscribers, redemptions and shop participation
Platform features

Everything a venue needs.
Nothing it doesn't.

Real-time revenue analytics

Redemption revenue, heatmaps, subscriber growth and retailer leaderboards, with exactly what every fee is billed against, all in one dashboard.

Digital Wallet passes

Shoppers save offers to Apple Wallet or Google Wallet, so your venue sits on their phone until they come back to redeem.

Every business, one contract

One agreement covers the whole venue and every business in it. Retailers can manage their own offers; your team oversees everything centrally.

WiFi sign-up page

Your branded sign-up page appears when visitors join the venue WiFi, and QR codes work everywhere else. No hardware to install.

Built for groups

Run several venues? The group portal gives you one view across every site, so you can compare performance and share what works.

Personalised targeting

Send fashion offers to fashion shoppers. Target by past redemptions, sign-up interests, lapsed shoppers or people who opened but didn't redeem, and compare the results with sending to everyone.

Trust & compliance

Built for GDPR from day one

Your shoppers' trust is your venue's reputation. Every contact is consented, every opt-out is instant, and you stay in control of the data.

Double opt-in

Every shopper confirms by text before they receive anything, so every contact on your list is genuinely consented.

One-tap opt-out

Shoppers reply STOP, or tap the unsubscribe link in any message. It takes effect immediately and the number is permanently suppressed.

Consent on record

We log how, when and where each shopper signed up, so you can evidence consent for every contact.

Your data, your venue

You own your shopper data. We process it on your behalf as an ICO-registered data processor. Read our DPA.

UK & US messaging rules

Dedicated sender numbers go through carrier-approved registration, so your messages are delivered properly and stay compliant.

Secure by default

Two-factor sign-in for staff, role-based access for your team and your retailers, and full message delivery logs. Privacy policy.

Pilot partner programme

Don't wait for the case study.
Be the case study.

We're launching with a small number of UK venues. Pilot partners get our full attention, a direct say in what we build next, and the credit for getting there first.

60 days free*

Full platform access at no charge, with messaging credit included to run real campaigns with real shoppers.

Hands-on launch

We don't just hand over a login. Our team onboards your retailers, sets up your sign-up page and launches your first campaign with you.

Success agreed up front

We agree what success looks like on day one and report against it. If the results aren't there, you walk away.

Shape the product

Pilot partners have a direct line into our roadmap. What you need gets built first.

Pricing tailored to you

When your pilot ends, we build your package around how your venue actually uses VouchrPulse: its size, its retailers and its goals.

Credit for going first

With your approval, a co-branded case study and PR that position your venue as the innovator in your market.

Pilot places are limited

Tell us about your venue and we'll show you what your first campaign could look like.

Apply for a pilot place
Features & pricing

Start with the essentials. Add more as you grow.

Every venue gets the core platform. Growth and advanced capabilities are added when they're useful to you, and your package and pricing are put together around your venue: its size, its retailers and its goals.

Core
Every venue

Everything you need to capture visitors, run campaigns and prove they work

  • Unlimited businesses and campaigns
  • SMS campaigns, sent now or scheduled
  • WiFi captive portal, QR & web opt-in
  • Digital coupon booklet with tap-to-redeem
  • Live redemption tracking
  • Self-service for your businesses: their own offers and teams
  • Core analytics and message delivery log
  • Bulk import of businesses, campaigns and offers
  • Two-factor staff accounts
Growth
Reach & insight

More channels, and a clearer picture of what's working

  • WhatsApp campaigns
  • Apple Wallet & Google Wallet passes
  • Advanced analytics: redemption heatmaps, best send times, business leaderboards
  • CSV exports
  • Priority support
Advanced
Your own brand

For established venues and multi-site operators

  • Your own SMS number or branded sender name
  • WhatsApp Business under your own brand
  • AI Pulse: ask questions about your results in plain English
  • Group portal for operators with several venues
  • Custom integrations
  • Dedicated onboarding & account support

Messaging

SMS and WhatsApp are billed separately, pay-as-you-go, so you're never paying for a message allowance you didn't use, and never capped when a campaign takes off.

Free 60-day pilot* · No long-term commitment required

* The pilot platform is free for 60 days and includes £20 of SMS credit (about 285 SMS). Further SMS are paid for from prepaid credit at 7p per SMS, less at higher volumes, unless otherwise agreed for your venue.

Pricing is tailored to each venue and agreed with you before your pilot ends.

Request a demo
FAQs

Questions venues ask us

Do shoppers need to download an app?

No. Offers open in the browser on their phone, and they can save them to Apple Wallet or Google Wallet in one tap.

Do our retailers need new equipment or till changes?

No. Staff confirm a redemption on the shopper's own phone, then apply the discount in their own system as they would any promotion. There's no scanner and no till integration.

How much work is this for our marketing team?

Very little. We handle setup, onboard your retailers and launch your first campaign with you. After that, a new campaign takes minutes, and retailers can manage their own offers if you'd like them to.

How do shoppers sign up?

Through a branded sign-up page that appears when they join your venue WiFi (we work with Cisco Meraki, UniFi and TP-Link Omada), by scanning a QR code anywhere in the venue, or from your website. They confirm their number by text before receiving anything.

How do shoppers opt out?

They reply STOP, or tap the unsubscribe link included in every message. It takes effect straight away and their number is permanently suppressed from future sends.

Who owns the shopper data?

You do. We process it on your behalf as an ICO-registered data processor, under a data processing agreement.

Why not just use social media or email?

Social platforms decide who sees your posts and charge you again to reach the same people, and email open rates are a fraction of SMS. With VouchrPulse you own the audience, messages land on the shopper's phone, and every offer is tracked through to a redemption at the till.

Can we send offers to specific shoppers rather than everyone?

Yes. You can target shoppers who've redeemed in particular categories or shops, those who chose those categories as interests when they signed up, shoppers who haven't been back for a while, or people who opened a previous offer but didn't use it. The builder shows exactly how many people will receive it before you send, and Analytics compares targeted campaigns with ones sent to everyone.

We run several venues. Can we manage them together?

Yes. The group portal gives you one view across all your venues, so you can compare performance and roll out what works.

What happens after the pilot?

We agree a package based on your venue's size, retailers and goals, including performance-linked options. There's no long-term lock-in, and if the pilot doesn't deliver, you simply walk away.

Still have questions?

Email hello@vouchrpulse.com or book a call and we'll walk you through it.

Book a no-obligation call
Get started

See VouchrPulse in action

We'll build a live example for your venue and show you what your first campaign could look like — no commitment, no app required.

  • Live demo on your actual subdomain
  • 60-day free pilot*
  • No long-term commitment required
  • Full onboarding support included
Request a demo

Tell us about your venue and we'll set up a personalised working demo. No commitment, no app required.

Request received!

Thanks — we'll be in touch within one business day to set up your personalised demo.